How to Write Mission, Vision, and Values Statements

Mission Values Vision
Mission Values Vision

Mission, Values, and Vision

Mission, values, and vision are the three key components of a company’s strategy. These statements should be written in a way that they are inspiring, and motivating and will help to achieve the company’s goal. Values and vision are the guiding principles that help you shape your mission statement.

Mission statement:

Mission statements should answer the question “why?” Why is this company in existence? What is its purpose?

A mission statement is a written declaration of an organization’s purpose, often as a single sentence. In order to have a clear and concise mission statement, it is important to have values and vision statements. A mission statement is more specific and describes what an organization does in order to achieve its vision.


Values represent what your company stands for. They should be consistent with your mission statement and vision statement.

A value statement can be used to create a company culture, motivate employees and attract new customers. It is important for every company to have one because it gives the company a sense of identity and purpose.


Vision statements define what your company wants to become in the future. It’s the organization’s overall goal, which is why it is important for organizations to have one.

It can be used for future planning or to set strategic direction for the organization. A vision statement can help an organization clarify its identity as well as communicate with stakeholders in order to achieve its goals.

Some companies use vision statements to help them make decisions on whether or not to move forward with a project or product.

Identifying a company’s Mission

A mission statement is a document that is used to describe the company’s purpose. The company’s mission statement defines what they are trying to accomplish in the current and future.

In today’s world, companies have a lot more to consider than just making money. They need to think about how they can create a positive impact on society and their employees. With this thought in mind, it is important for companies to have a clear mission statement that defines their purpose for existing in the market.

The following are some of the ways that businesses can achieve their missions:

  • Focus on customer satisfaction
  • Maintain ethical standards
  • Share profits with employees

It can be difficult to define what your company’s mission is as it changes over time.

There are two ways to approach this:

1) You can define the mission in terms of the values that you want your company to embody and act on. Values such as honesty, transparency, and professionalism are good examples of values that you could articulate as your company’s mission.

2) You can take a more pragmatic approach and look at the goals that you want your company to achieve, and then find the best way to achieve them through the work that you do.

To start, you can define the mission of your company in terms of values that it wants to embody and act on.

One example is honesty:

“Our company will always do what is right, even if that results in us losing money.”

Setting a Company’s Values

A company’s values are the foundation of its culture and it is important to set them before hiring employees.

A company’s values should be set by the founder or CEO and then shared with all employees. Company values should be clear, concise, and meaningful to the company’s culture.

Setting a company’s values is not easy. It requires careful consideration of what the company stands for and what kind of people it wants to hire.

As companies grow, they need to keep evolving with changing times and new opportunities. As such, it is important for them to continuously evaluate their values and make changes if necessary.

Setting a Company’s Vision

A company vision is a long-term goal that the company sets in order to guide the decisions they make. It helps the company understand its target audience and how it can best serve them.

The following are some steps you can take to set your company’s vision:

  • Set a clear, concise, and realistic goal for your business
  • Define the purpose of your business
  • Create a mission statement for your organization
  • Identify who your target audience is and what you can offer them that will make their lives better

Choosing the Right Mission Statement for Your Organization

The mission statement is the first and foremost thing that a company has to decide on when it starts out. It sets the tone for how the company will operate, how it will be perceived by the market, and how it will be measured by its stakeholders.

The mission statement of your organization is a reflection of your values, vision, and purpose. It is also an important factor in determining what kind of customers you want to attract and what kind of employees you want to hire.

The following are some common mistakes organizations make when they create their mission statements:

1) Using too many words:

A mission statement should not be more than two or three sentences long. If it’s longer than that, then you’re probably trying too hard to explain why your organization exists in one sentence.

2) Not talking about impact:

a mission statement needs to be clear and concise, but it should also discuss the impact that your organization has on its community

3) Not talking about values:

if your mission statement doesn’t mention what you value, then it’s not complete

4 ) Not talking about purpose:

every organization has a purpose, and every mission statement should talk about it

5) Not being specific enough:

your mission statement needs to be specific. What do you want your organization to do? What impact will it have on people and organizations in its community?

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